Disney Produces Made-for-Mobile Series

SINGAPORE, February 28:
Disney Channel has unveiled plans to launch As the Bell Rings, its first original made-for-mobile short-form
series, in Singapore next month.

The series, based on the
global format Quelli dell'Intervallo, looks at the comical school life of a group of regular teen boys and
girls in Singapore. Set entirely in a school hallway, the show is shot using
just one stationary camera and features rapid-fire dialogue as students meet up
during classroom breaks. It premieres exclusively on Disney Mobile Xtra on
StarHub Mobile beginning March 7.

“What is unique about this
Singapore series is that it was created specifically for mobile streaming,”
said Laura E. Wendt, the VP and managing director of Walt Disney Television
International in Southeast Asia. “The bite-size sitcom is a distinctly
Singaporean adaptation of the hugely popular short-form series on Disney
Channel Italy called Quelli dell’Intervallo, which now enjoys local adaptations in the U.S.,
the U.K., France, Germany, Spain, Australia and China.”

Continued Wendt: “This
series exemplifies the Disney Difference. Not only are we able to creatively
customize this short-form series for local audiences, we are also leveraging
its success across businesses, this time on innovative media technology.”

—By Ned Berke