JumpTV Bulks Up Exec Team

TORONTO, February 20:
JumpTV, an online streaming broadcaster of sports and international television,
has hired three new executives and promoted Nada Usina, formerly the president
of JumpTV Sports, to president.

Blair Baxter will serve as
chief financial officer beginning in April, while the interim chief financial
officer, Jason Reid, transitions out. Baxter will oversee all aspects of
financial compliance, reporting and accounting. Previously, Baxter served as
chief financial officer at Burntsand, a business consulting and
technology-services firm.

As the new VP of product
and business operations, Elmer Sotto will be responsible for creating and
implementing the company’s product strategy with a particular focus on
enhancing user engagement, interactivity and satisfaction. He previously served
as the head of marketplace development at eBay Canada.

Jay Howard joins as VP and
general counsel, effective in March. He will provide strategic counsel and
oversee all legal matters affecting the company. He will also serve as the
company’s corporate secretary. He comes to the company from CTVglobemedia,
where he was the corporate counsel.

The company expects the
executives to pursue the new strategic plan, in which JumpTV will aggressively
focus on attaining profitability, and has targeted cash break-even on a monthly
basis by the end of the year.

“To successfully execute
against our new strategic focus and to ensure JumpTV maintains its position as
an industry leader, we were looking to enhance our executive team with thought
leaders who could help us realize the potential of our new vision for the
company,” said Jordan Banks, the CEO of JumpTV. “Blair, Elmer and Jay bring to
JumpTV a wealth of experience which will make them invaluable additions to our
newly constituted executive team.”

Banks continued, “One of
the keys to our future success at JumpTV will be to continue to work closely
with our partners in monetizing and expanding our portfolio of high-value
sports and Hispanic content. To that end, Nada Usina's expanded role as
president will be one where she leverages her long history of success
maximizing the value of online and mobile properties through her experience at
companies that include Broadcast.com, Yahoo! and Nokia. As one of the most
admired executives in this space, Nada is perfectly positioned to flourish in
her new role.”

—By Ned Berke