YOTTOY to Manage Scholastic’s SideKicks Toy Division

NEW YORK, February 20:
Scholastic Media has signed an agreement with YOTTOY Productions, a New
York-based toy design company, to manage sales, marketing and product
development for its SideKick toy offerings.

The agreement will see the
development of toys based on Scholastic properties, including Clifford The
Big Red Dog, The Real Mother
Goose, Kim Parker Kids and Counting in the Garden, among others. The SideKicks toy line will be showcased
at Toy Fair 2008 in New York.

YOTTOY has more than 10
years of experience in toy design and production. Its products feature hand
embroidery and hand sewing.

“YOTTOY is one of those
uniquely innovative companies that can truly enhance our SideKicks product
catalogue,” said Leslye Schaefer, the senior VP of marketing and consumer
products for Scholastic Media. “Our shared commitment to children's literature
and dedication to providing high quality products that inspire a child's
imagination make this a perfect collaboration.”

“We are thrilled to
partner with such an established and trusted company as Scholastic,” said Kate
Karcher Clark, the founder of YOTTOY Productions. “Scholastic’s reputation and
inherent message is consistent with YOTTOY’s mission of developing high-quality
toys that are rooted in children’s literature.”

—Ned Berke