Ben 10: Race Against Time

TV Kids
Weekly, February 05, 2008

ORIGIN: Ben 10: Race Against Time is a live-action film based on the
original animated television series Ben 10. It is written by Mitch Watson and directed by Alex
Winter.

TV SHOW: Ben 10: Race Against Time will air on Cartoon Network in the U.K.
on Monday, February 11.

SYNOPSIS: Ben Tennyson is a 10-year-old (and
otherwise average kid) who discovers a strange alien watch in a crashed
meteorite. Ben discovers that by using the watch, he can transform into an
endless number of different alien beings, each with unique powers and
abilities, all while keeping his 10-year-old personality. With help from
Grandpa Max and Cousin Gwen, Ben uses the extra-terrestrial powers of the watch
to transform into 10 different alien heroes and use their spectacular special
powers to stop wicked intergalactic villains from taking over Earth.

In Ben 10:
Race Against Time, Ben
and Gwen return from their summer road trip with Grandpa Max and are ready to
face the most challenging mission of all: junior high. Little do they know that
their sleepy little town of Bellwood is going to be invaded by Eon, a
time-manipulating villain who is after Ben and the Omnitrix.

EXECUTIVE
PRODUCERS: Alex Winter
(star of Bill & Ted’s Excellent Adventure) and Ramsey Ann Naito

COMMISSIONING
BROADCASTER: Cartoon
Network

TV SALES: Ben 10 is now broadcast in more than 50
countries across Europe, the Middle East and Africa. It first aired in the U.K.
in September 2006 and is a consistent ratings winner. As well as being a
number-one show on Cartoon Network, it also ranked first on terrestrial
broadcaster CITV for boys aged 4 to 9 in Q4 2007.

MAJOR
LICENSEES: Bandai (toy
range), MV Sport and Leisure (bikes and scooters), Spearmark International
(bedroom accessories, lunchboxes), Zapp (bedding), Canal Toys (youth
electronics), D3 (interactive games), Egmont (publishing), Pyramid Posters
(posters), Brand International (footwear), Aykroyd & Sons (clothing and
accessories), Roy Lowe (socks), TDP (underwear), Kinnerton (confectionary),
Topps (stickers), Rainbow (costume characters)

OTHER
PRODUCTS: Licensees
are on board for additional categories, including cards and gift wrap, key
rings, posters, books and stationery, puzzles, stickers and sticker albums.

Cartoon
Network Enterprises in the U.K. has signed 24 licensees to date across all key
categories and has secured full U.K. retail distribution.

STRATEGY
FOR ROLLOUT: Ben
10: Race Against Time
first aired in the U.S. on November 21, 2007, and was the most-watched telecast
in network history, pulling in almost 4 million viewers.

In the U.K.,
Cartoon Network is celebrating the launch of Ben 10: Race Against Time by staging a red-carpet premiere at a
top London cinema that will be attended by the cast and a host of Ben 10 fans. This will be followed by an
on-air premiere on Cartoon Network (Sky 601, Tiscali 312, Virgin 704) at 10
a.m. on Monday, February 11, the first day of the school half term. Ben 10:
Race Against Time will
subsequently be rolled out across all EMEA territories.

Alan Fenwick,
the VP of Cartoon Network Enterprises, says, “As the fastest growing toy
property in the U.K. in 2007, Ben 10 has seen a meteoric rise to the top, and continues to go
from strength to strength. Product hit the stores almost a year ago to the day
of the upcoming premiere, and sold out within weeks. Sales remained strong
throughout the year, and both the Omnitrix and action figures have topped
retailers’ sales charts in 2007. The live-action film marks a flying start to
2008.”

Cecilia
Persson, the VP of programming, presentation and acquisitions, adds: “We are
very excited that Ben 10: Race Against Time is set to air on Cartoon Network in
the U.K., and fans will not be disappointed. A great combination of action,
suspense and special effects makes this a movie to be remembered.”