DIC Names Licensing and Merchandising Agent for Australia

BURBANK/SYDNEY, February
7: DIC Entertainment has appointed International Film Group (IFG) as the
licensing and merchandising agent for its key properties throughout Australia.

IFG will manage the
licensing and merchandising programs across Australia for key properties such
as Inspector Gadget, the
activity-based Cake and the
parent-targeted Mommy and Me
franchise, which will be localized for the Australian market as Mummy and Me.

“We continue to experience
tremendous growth at DIC, so it is vitally important to partner with top
organizations around the world like IFG that bring solid market expertise into
the equation and can properly position our brands in the marketplace,” said
Ryan Gagerman, the VP and regional manager for the Asia Pacific at DIC. “I have
the utmost confidence that IFG will manage our brands effectively, leading to unsurpassed
milestones for DIC Entertainment in Australia.”

IFG’s CEO, Jennifer
Hughes, commented: “IFG’s expertise in the licensing and merchandising arena
has proven to be a strong line of business for us, and we’re delighted to
expand our portfolio with DIC Entertainment and offer our business partners
access to some of the world’s most recognizable properties.”

—By Ned Berke