Discovery Expands Mobile Offerings

SILVER SPRING, February 6:
Discovery Communications has added new portals to its direct-to-consumer mobile
website for Discovery Channel, TLC, Animal Planet, Discovery Health and Planet
Green.

Consumers can access the
new portals through their mobile phones at www.discoverymobile.com, as well as
through each network's individual web addresses, such as www.TLC.com and
www.animalplanet.com. Content available on these new mobile channels include
live TV listings updated in real time; SMS reminders that alert viewers when
their favorite shows are airing; Tell-a-Friend links allowing users to
send WAP links to other cell phone users; expanded fan sites with quizzes,
polls, and photo galleries for shows such as Cash Cab, Dirty Jobs and Man vs. Wild; a
state-by-state dog park locator from Animal Planet; a consolidated download
store featuring ring tones, wallpapers and video; and new features like keyword
searchable recipes from TLC’s Take Home Chef fansite, among others.

Built by Crisp Wireless, a
company that powers mobile businesses for media and entertainment brands, the
improved site also features greater ease of navigation and a more user-friendly
interface for consumers searching for content, brands and information. In the
coming months, Discovery plans to integrate dynamic ads on discoverymobile.com
using clickable banners designed to ensure the highest-quality user experience
and greater appeal to advertisers.

Doug Craig, the senior VP
of digital media syndication at Discovery Communications, said: “Complementing
our television networks, the mobile website offers programming extensions that
consumers can use while on-the-go, all designed to provide fans with another
way to engage with Discovery’s content and attract new audiences to its brands.”

Discovery’s
direct-to-consumer mobile website is part of the company’s multi-faceted mobile
strategy, which also includes a 24-hour dedicated mobile programming network,
Discovery Mobile, available to Alltel Wireless, Sprint and MobiTV customers;
on-demand mobile video clips through Verizon’s V Cast service and Helio; and
streaming video channels from Discovery Channel, TLC and Animal Planet, also
available to Alltel Wireless and MobiTV customers.

—By Irene Lew