MTV, Verizon Ink VOD Deal

NEW YORK, February 5: MTV
has named Verizon FiOS TV as the exclusive on-demand provider for full episodes
of its new series Randy Jackson Presents: America’s Best Dance Crew, which will become available 24 hours after its
initial on-air broadcast.

Additionally, leading up
to the premiere on MTV on February 7 at 10 p.m., Verizon FiOS TV is providing
exclusive access to MTV dance-related content, including step-by-step dance
instructions from contestants featured on America’s Best Dance Crew.

The dance-competition
series, which is executive produced by American Idol judge Randy Jackson, shows off the skills of a
group of dancers, who week after week either get eliminated or move closer to
winning a cash prize and touring contract. Mario Lopez (Dancing with the
Stars) will host and judges JC
Chasez (N*Sync), hip-hop artist Lil Mama and choreographer Shane Sparks (You
Got Served) will evaluate the
dance crews.

“We are always looking for
opportunities to enhance the viewer experience, and we are excited to be
working with our friends at Verizon FiOS TV who clearly share the same goal,”
said Juliette Morris, the senior VP of content distribution and marketing for
MTV Networks. “Together we are can provide an almost immediate on-demand
experience for one of MTV’s most anticipated new series this spring, thereby
supporting the value of the platform, and increasing buzz and awareness around
the live linear premiere.”

“We’re delighted that our
Verizon FiOS TV customers will have exclusive on-demand access to MTV’s next
great series,” said Terry Denson, the VP of Verizon FiOS TV content and
programming. “Customers increasingly are turning to FiOS TV for viewing
experiences they can’t find elsewhere, and we’re happy to join with MTV to
provide another platform for their newest content.”

—By Kristin
Brzoznowski