Granada in Indian Deal for Nat Geo Format

HONG KONG, January 23: Granada International has brokered a
deal for an Indian version of the National Geographic quiz format Nat
Geo-Genius, which has rolled out on the
local feed of the National Geographic Channel.

The Indian version of Nat Geo-Genius, sponsored by Lufthansa, launched January 19 at 9 p.m. To secure the deal, Granada brought together advertising agency Group
M—part of the global WPP Group—National Geographic and Indian
producers Miditech, which is producing the show.

Hosted by actor and director Rajat Kapoor, the 13×30-minute
show aims to find the person who knows the most about our planet, with the
winner receiving an all-expenses-paid trip of a lifetime to the destination of
their dreams.

James
Ross, the regional director at Granada International, commented, “We
are very pleased to have concluded such a ground-breaking deal within India.
The result is a ‘win win’ situation for all parties. Group M is satisfying its
client’s requirements by offering Lufthansa an intelligent quiz show on which
to hang its up-market brand and Nat Geo India is getting a locally produced,
high-quality series for its viewers to enjoy. We look forward to concluding
further creative deals in other areas of the Asian region in the future.”

—By Kristin Brzoznowski