Polish Deal for German Telenovela

MUNICH, January 10: Poland’s public broadcaster TVP has
acquired the Sat.1 telenovela Love is in the Air from SevenOne International.

The German series launched
yesterday on TVP1 as Miłość puka do drzwi (Love Knocks on the Door) and will air daily with two back-to-back episodes
in an afternoon slot. “Love is in the Air is very modern, light and entertaining,” said Magdalena Chajewska, a
program buyer at TVP1. “It has good looking and likeable characters in pleasant
sets and an intriguing story line.”

The telenovela has also aired
on Latvia’s LNT and on Belgium’s VIJFtv, while the Italian version has been a
hit for Mediaset’s Canale 5. “Love is in the Air has already scored excellent market shares in Italy,” said Jens
Richter, the managing director of SevenOne International. “We are positive that
the Polish market leader TVP1 will attract an impressive audience as
well.”

—By Mansha Daswani