CNBC, NY Times in Content Alliance

ENGLEWOOD CLIFFS/NEW YORK, January 8: In their first
collaboration, CNBC and The New York Times have
entered into a digital media arrangement to share business- and
technology-related content, with CNBC providing videos and articles to
NYTimes.com and The New York Times granting
full-text articles to CNBC.com.

The move is seen as an attempt to fend off stiff competition
from News Corporation, which now owns leading business publisher Dow Jones
& Company—publisher of The Wall Street Journal—and is rolling out its new FOX Business
Network.

The agreement, which is effective immediately, covers
content related to finance, economics, money management, personal finance and
technology. As part of the agreement, each publisher will establish direct
links to the other’s site.

“This strategic agreement brings together two leading news
organizations offering more original content and coverage to our audience,”
said Mark Hoffman, CNBC’s president. “The New York Times is the perfect complement to reinforce CNBC’s
reputation as providing the most comprehensive and well-respected global voice
in business and financial news. This is the beginning of a collaborative
digital relationship that we hope to expand.”

“Together CNBC.com and NYTimes.com will reach more business
decision-makers than any other financial web site in the U.S.,” said Vivian
Schiller, the senior VP and general manager of NYTimes.com. “The combined
resources of our two organizations means that our users will benefit from an
unparalleled depth of business and technology coverage.”

—By Ned Berke