JTMG Launches New Licensing Program for Big Brother

DANVILLE, December 17: Joy Tashjian Marketing Group (JTMG)
has launched a comprehensive new licensing program for the ninth season of the
hit CBS reality series Big Brother.

JTMG is the exclusive licensing and merchandising agency for
Endemol USA and its Big Brother series.
The agency is gearing up for a variety of games, including board games, card
games, computer and video games. JTMG will also roll out a ‘best of’ book
series, as well as apparel, stationery, paper products and an extensive array
of fan-based merchandise.

The ninth season of Big Brother will premiere on February 12, 2008, in its regular 9
p.m. timeslot, with The Early Show co-anchor
Julie Chen to reprise her hosting duties. Big Brother follows the relationships and conflicts of players
who live together in a house outfitted with dozens of cameras and microphones
recording their every move 24 hours a day. One by one, the houseguests vote
each other out of the house. At
the end of three months, the last remaining houseguest receives the grand prize
of $500,000. The series is executive-produced by Oscar- and Emmy- Award winner
Arnold Shapiro, Emmy Award-winner Allison Grodner and Rich Meehan, in
association with Endemol USA.

“We are delighted to continue our successful collaboration
with Joy Tashjian and JTMG as we return Big Brother to CBS for its eagerly-anticipated ninth season,”
said Tina Hoover, the director of production for Endemol USA.

Added Tashjian, the president of JTMG: “Big Brother represents big business opportunities for licensees
and retailers alike. We are excited to bring the message of this perennially
popular reality series to leading licensees across our targeted categories.”

—By Irene Lew