JTMG Closes Merchandise Deals for The Singing Bee

LOS ANGELES, November 30:
Joy Tashjian Marketing Group (JTMG), on behalf of producers Juma Entertainment
and The Gurin Company, has concluded a number of licensing agreements for toy
and game product lines based around the NBC variety competition series The
Singing Bee.

JTMG is the exclusive
licensing and merchandising agent for The Singing Bee. New The Singing Bee licensees include Cardinal Industries for board
and card games, Imagination Games for DVD-Rom games and Outrageous
International for interactive karaoke products. All major retailers are set to
carry the product lines this holiday season, as well as the NBC retail stores
and nbc.com online store.

The Singing Bee challenges contestants to accurately sing the
lyrics to popular songs, even when the band stops playing. The show is created
by The Gurin Company and Juma Entertainment. The executive producers are Phil
Gurin (NBC's Miss Universe franchise)
and Robert C. Horowitz (Super Bowl's Greatest Commercials Top 40 Countdown).

“I am extremely excited
about the show’s ongoing success and the partnership with JTMG,” said co-creator
and executive producer Phil Gurin. “People have expressed how much they simply
love playing this game along with the contestants on television. Now Singing
Bee fans will able to find even
more outlets to enjoy this game during the holidays.”

—By Irene Lew