STAR Teams With Artificial Life To Launch Mobile Games

TAIWAN/HONG KONG, November
26: STAR has partnered with Hong Kong-based Artificial Life to develop and
distribute 15 games for mobile phones based on the Taiwanese teenage pop groups
Lollipop and Mei Mei.

The games are available
for download on Artificial Life’s m-commerce portal, www.botme.com, and the VIP
member zone of Lollipop and Mei Mei’s dedicated website at www.woo.com.tw. They
can also be found on the mobile game platforms of leading telecom operators in
Hong Kong and will soon be launched by major telecom operators in Taiwan.

The mobile games feature
group members of Lollipop and Mei Mei engaging with mobile users in various
games including dance, sing-along, playing cards, puzzles and sports. The games
also feature real-life images of the group members, as well as the ability to
generate downloadable screenshots from inside the puzzle and photo-shooting
games.

Lollipop, a six-member
all-boy group, and Mei Mei, an eight-member all-girl group, sprung from two
youth talent search shows that aired on Channel [V] Taiwan—Lollipop and Blackie’s Teenage Club.

“Lollipop and Mei Mei, the
two groups created by Channel [V], have been overwhelming successes, and
extending their popularity to mobile gaming is something we are confident will
be highly popular with the youth market across Asia,” said Jason Siu, the
general manager of STAR Taiwan. “As Asia’s mobile market continues to evolve,
we will increasingly look for further opportunities to leverage our highly
popular content into new media value added services such as the one announced
today.”

Eberhard Schoneburg, the
CEO of Artificial Life, commented: “STAR has been a valuable partner to us in
providing promotional support, as well as building up strong brand recognition
among the program viewers. Since the target audience of the entertainment
programs and the mobile games are the same, we have already established a very
solid fan base. We are very glad to continue our past efforts of delivering
high-quality branded games by bringing these 15 games to STAR customers.”

—By Ned Berke