Warner Bros. Launches MomLogic.com

BURBANK, November 13: In
an effort to expand its presence in the digital landscape, The Warner Bros.
Television Group (WBTVG) is launching MomLogic.com, a new website and
cross-platform advertising network created as a destination for mothers, built
by mothers, with Unilever as the charter sponsor.

MomLogic.com is an online
community for mothers of all ages that will provide up-to-the-minute
information about how breaking news and information affects them and their
families in today’s world. The editorial mission behind MomLogic.com is to
present an authentic view of the world through the “mom lens.”

The site is intended to be
a social, informational and entertainment destination for mothers, who all have
one thing in common—lack of time. In a society of information overload,
MomLogic.com wants to provide moms with a resource and a community that
understands what is important to them.

MomLogic.com is created by
Telepictures Productions and is WBTVG's next venture into targeted digital
content, following in the footsteps of TMZ.com. The key launch advertising
partner for MomLogic.com is Unilever.

One of the key elements of
MomLogic.com’s reach is the unveiling of the MomLogic Network, a vertical
online advertising network. The MomLogic Network will aggregate inventory from
editorially compatible, safe, high-quality sites that reach moms, women and
parents. Through links and content features, this network will give the
MomLogic audience an easy way to discover compelling sites and content that
share the MomLogic sensibility. It will provide advertisers with a unique
opportunity to broadly reach their target consumers across safe, branded and
quality niche sites.

“This is a natural
progression of Warner Bros. Television Group's digital strategy,” said Bruce
Rosenblum, the president of Warner Bros. Television Group. “We looked at the
online landscape and recognized that there was a tremendous opportunity to
reach an audience that we believe is currently underserved in the marketplace.
Mothers, as a group, represent enormous buying power and influence across a
variety of major consumer categories.”

"This is not a
parenting site but rather it is a site for women who are moms,” said Hilary
Estey McLoughlin, the president of Telepictures Productions. “Motherhood
changes your perspective overnight on everything, and we will present the mom's
point of view on a full range of subjects ranging from news, health and beauty
to shopping, as well as parenting, on this destination.”

“MomLogic further extends
our desire to interact with moms in a relevant, engaging and entertaining
forum,” said Jon Stimmel, the director of Media Buying for Unilever. “Our
brands have been utilizing social media amongst our core targets and MomLogic
would help us connect to what's most important to mothers and their families.”

—By Anna Carugati