Miffy and Friends

TV Kids
Weekly, November 06, 2007

ORIGIN: The Miffy Classic (2-D) and Miffy and Friends (3-D) animated series are based on the
picture books by Dick Bruna, which have sold 85 million copies worldwide. The Miffy stories are published in more than 42
languages.

DISTRIBUTOR: Television and home video distribution
rights for Europe, the Middle East, Africa and South America are handled by
Telescreen BV. All other territories and rights are handled by Mercis Media BV.

TV SHOW: The series targets 2- to 6-year-olds
and consists of 82×5-minute 2-D episodes, 78×5-minute 3-D episodes and
4×24-minute specials. It chronicles the adventures of the little white rabbit,
featuring stories that are recognizable for children and that help them
discover the world around them.

PRODUCERS: Mercis Media and Telescreen

TV SALES: Miffy and Friends is broadcast in more than 55
territories worldwide, including major broadcasters in markets such as the
U.S., Canada, Latin America, the U.K., Germany, France, Italy, Australia,
Japan, Korea and China. Home video releases have rolled out in the U.S. and
Canada, Mexico, Brazil, the U.K., Germany, Scandinavia, the Netherlands,
Belgium, France, Spain, Portugal, Slovenia, Croatia, Japan, Korea, Taiwan,
Singapore, China, Australia and New Zealand. The series is dubbed in more than
25 languages.

MERCHANDISE: The 50-year-old brand has extended to
products such as baby care articles, toys and games, apparel, bags,
accessories, household items, CD-ROMs, video/DVDs and more. More than 10,000
products are on the market worldwide each year. The consumer products for Miffy not only appeal to preschoolers and
parents, but teens and tweens too in certain product categories. Based in
Amsterdam and Tokyo, Mercis Media owns and exploits the merchandising rights
for Miffy and all
Dick Bruna illustrations worldwide.

STRATEGY
FOR ROLLOUT:
Capitalizing on Miffy’s
brand recognition, Telescreen is rolling out four 11-minute specials, named Explore
the World with Miffy. The
series is intended to raise kids’ awareness of other cultures and allow them to
gain an understanding of tolerance. In the new series, Miffy, together with her
friends and family, travels by train, car, plane or boat, to the Far East,
Africa, Europe and the North Pole. On every continent, Miffy goes on a journey
that can be funny or exciting. Another country often means another language,
other food, different customs and lots of new faces; all new experiences both
for Miffy and her little fans. Miffy discovers that, despite these differences,
people from all over the world can be your friends.

These new episodes
show a brand-new Miffy world through new techniques, clothes, colors and scenery. They
are about everyday explorations and discoveries. The themes are appealing and
accessible for preschoolers, as Miffy engages in activities and adventures that
young children recognize. Images, text and music reinforce the positive tone
that is a hallmark of the Miffy series.