ITN Launches Dedicated Channel on YouTube

LONDON, October 17: ITN’s multimedia division, ITN On, has
unveiled the ITN channel on YouTube, an advertising-supported offering
featuring entertainment-, sports-, film- and Bollywood-related programs.

ITN will add a large amount of show-business material daily
to the channel. Content available on the channel will include Bollywood
Insider, featuring gossip and new release
information from the Indian movie industry, presented by Sunrise Radio’s Suzi
Mann. YouTube users will also be able to watch ITN’s EPL, a round up of the day’s football news, and Sports
Fix, a weekly run down of the latest news
from the world of sports.

ITN will also create content for the channel using material
from ITN Source’s professional video content library. The shows will include Most
Requested Ever, a run down of the biggest
celebrity stories ever requested from the library, and On this Day in
History, a review of events that occurred
on that particular day.

“As a leading producer of high-quality video content for
online and mobile platforms, ITN On sees YouTube as a key partner for making
our entertainment and sports content available to end users,” said Nicholas
Wheeler, the managing director of ITN On. “YouTube has built a name as a
destination resource for video on the Internet, and for us at ITN this partnership
will engage more users with our content and extend our brand’s reputation as a
provider of high-quality video journalism on the web.”

—By Ned Berke