MTV Networks to Expand Portfolio of Global Websites

NEW YORK, September 7: MTV Networks (MTVN) has unveiled a
development slate of two dozen targeted websites, expanding its global online
portfolio to more than 300 sites by the end of this year.

The move furthers MTVN's commitment to its vertical
entertainment strategy, following last month's announcement that the company
would commit more than $500 million over the next two years in the development
and distribution of its gaming business across its global portfolio. MTVN is
focused on developing three primary gaming experiences, including online and
mobile casual games that appeal to kids, young adults and women; games media
and editorial content for the hardcore gamers among its young adult and adult
male audiences; and console and handheld games that serve kids, young adults
and men.

Debuting in the third quarter and fourth quarter of this
year, the websites will hail from across MTVN's stable of brands and include
such titles as Comedy Central’s TheDailyShow.com, a new Daily Show website that will feature the previous evening’s
episode in its entirety, among other highlights; the relaunch of
SouthParkStudios.com, the long-running official fan site of Comedy Central’s South
Park; MTV's Dances From Tha' 'Hood, which
updates viewers on the latest dance moves; Nickelodeon's iCarly.com, based on
the interactive new series iCarly;
VH1's VH1EyeCandy.com, a digital hub on pop culture; GameTrailers.com's
WikiCheats.com, providing video gamers tricks to help with game play; Logo's
Alien Boot Camp, a destination for fans of gay animation; MTVN International's
MTV European Music Awards website, where viewers can decide the nominees and
winners in new categories; and Comedy Central Germany's Comedy Blackboard,
among others.

Each of the MTVN brands is developing sites that either
expand upon popular TV franchises or are inspired by topics relevant to their
respective audiences. MTVN has already launched scores of targeted websites
across its brands, including Comedy Central’s Indecision2008.com; MTV's
YoMomma.tv and SuperSweet16.com; Logo's HappiestGayCouple.com; VH1's
BestWeekEver.tv and VSPOT Brazil; TurboNick in Germany and Latin America; new
MTV sites in Australia, Colombia, France, Finland, Norway and Romania; and a
multi-lingual site for MTV Switch to raise awareness about climate change,
among others. These new sites have helped increase traffic across MTVN's global
online portfolio from 76 million unique visitors in January 2007 to more than
91 million unique visitors in July 2007, according to comScore Media Metrix.

"Our targeted sites provide rich environments that
connect like-minded fans to one another, which ultimately strengthens their
connections to our brands, and enhances the value proposition for our
advertisers," said Judy McGrath, the chairman and CEO of MTVN. "Our
strategy is to keep moving beyond our core branded sites to invite fans to go
as deep as they'd like with our content, and the interests they're most
passionate about."

Added Mika Salmi, the president of global digital media at
MTVN: "We're taking an open approach with our content on the Web, allowing
our consumers to share, embed, influence and interact with everything they see
on-air and online. Our viewers become producers, consumers and participants
because we let them cast themselves online for our TV shows, upload content and
videos, or actually become their favorite cast members through our virtual
worlds."