MTV Expands Digital Presence for 2007 Video Music Awards

NEW YORK, August 31: MTV is ramping up its digital efforts
for the 2007 MTV Video Music Awards, with a virtual recreation of the awards
show and plans to offer the first mobile simulcast of the event on Sunday,
September 9, from the Palms Casino Resort in Las Vegas, along with the first
viewer-inspired remix and other interactive content.

“The Virtual VMAs,” the first virtual recreation of an
awards show, is available for free download via the dedicated site located at
VMA.MTV.com. The virtual world features a reconstruction of the exclusive,
high-priced and extravagant Hardwood, Pink and Sky Villa fantasy suites in the
Palms Casino & Resort where most of the performances will take place. Major
recording artists, including Common, MIMS, Shop Boys and Soulja Boy, have
already interacted in the virtual world with fans. Other artists like the Gym
Class Heroes are scheduled to appear in the virtual suites on Saturday,
September 1, and the groups Boys Like Girls and Peter, Bjorn and John will be
there on Saturday, September 8. MTV News correspondents are also making guest
appearances to discuss the latest news and all the behind-the-scenes action.

MTV Mobile will air a live simulcast of the main show on
video-enabled Sprint Vision and Power Vision phones. Viewers can simply text
"Follow VMA" to 40404 to stay connected to the VMA performers and
nominees. Viewers can also help determine the Best New Artist award minutes
before it's presented by texting "VMA" to 23882. MTV Mobile will also
feature music videos from nominated artists, clips of VMA Weekend performances,
MTV News reports, red-carpet highlights, show performances and post-show clips.

Immediately following the show, viewers can go to
VMA.MTV.com to vote for their favorite performances, awards and moments,
ultimately inspiring the first "Viewer's Choice" remix, which will
air on MTV on September 13 at 5:30 p.m. MTV will air a total of three remixes
in the days following the live broadcast. The other two remixes slated to air
are the Celebrity Commentary edition on September 11 at 10 p.m., featuring
artists dishing about all the backstage gossip and their favorite moments from
that night; and a remix on September 15 at 11 p.m. that will spotlight all the
hot performances that aired during the live broadcast as well as extended and
unaired performances from the Fantasy Suites and from the VMA Weekend and the
VMA pre-show.

Throughout the VMA Weekend, MTV On Demand will also produce
a "best of the day" package on Comcast and Time Warner cable systems
reaching nearly 18 million households; the first time VOD content has been made
available nearly instantaneously. Additionally, MTV is providing all On Demand
providers with a VOD package that focuses on Las Vegas, the home of the 2007
VMAs, with two original specials: MTVegas,
a look into MTV's greatest moments in Sin City, and 100% Sweet, a tour of the Palms Hotel High Roller Suites. MTV
On Demand will also feature a full slate of VMA retrospective programming
including VMA Crazy Moments, VMA
Hosts, Best Dressed/Worst Dressed and The Bling Report.

The dedicated VMA website will also be home to
never-before-seen performances from the Fantasy Suites throughout VMA Weekend
and the show. Artists performing in the suites will be jamming for up to 90
minutes with friends and special guests, and the audience can vote online
whether those performances make it into the "Viewer's Choice" remix.
A number of those performances also will make it into the all-music remix.