HBO Enters Japanese Market

TOKYO, August 24: HBO has
reached a deal to launch in Japan via the J:COM On Demand service effective
October 1, as part of a deal with MSO Jupiter Telecommunications.

“The J:COM service provides a perfect opportunity for HBO to
bring our renowned programming to Japanese audiences,” said Stanley Fertig, the
senior VP of HBO International. “We are confident that J:COM viewers will
respond to HBO’s series with the same passion and enthusiasm as audiences
throughout the rest of the world.”

J:COM On Demand will offer four HBO original programs each
month, with 80 episodes available at any given time, many of which will be
presented in high definition video. At launch, titles available will include Big
Love. J:COM On Demand will also offer The
Sopranos, Entourage and the 12-part mini-series From the Earth
to the Moon.