Discovery UK Launches New On-Demand Mobile TV Channels

LONDON, August 6: Discovery Networks UK has launched two new
on-demand mobile TV channels for its linear networks Discovery Turbo and Animal Planet on Vodafone and Orange.

Both Discovery Turbo and Animal Planet mobile TV are also
available on subscription as part of the Sky Mobile platform.

Updated every weekday, the Discovery Turbo mobile TV channel
will be packaged in 20-minute batches that showcase the best programming from
shows such as The Garage and American
Chopper. The launch of a dedicated Turbo
branded channel on mobile TV follows Discovery’s launch of the Discovery Turbo
linear channel in May. Animal Planet mobile content will be offered on-demand
as a one-hour weekly loop and will showcase clips of the linear channel’s most
popular programming, including the award-winning Meerkat Manor and Crocodile Hunter Diaries. Both channels will also offer exclusive-to-mobile
content, including behind-the-scenes sneak peaks, show highlights, exclusive
talent interviews and information guides.

“These new launches are part of a broader strategy to
further integrate digital media services, building a stronger and more
complementary relationship with our linear channels,” commented Keith
Underwood, the VP of commercial at Discovery Networks UK. “Going forward, we
will continue to develop, assemble and deploy content of the highest quality on
all viable distribution platforms to ensure we are where our consumers want
us.”