Adult Swim Adds Seventh Night of Programming

ATLANTA, June 26: Adult Swim, Cartoon Network’s late-night programming block for adults, will add a
seventh night of programming each week, beginning Friday, July 6.

Kicking off Adult Swim’s
first Friday night will be a marathon of Twentieth
Century Fox’s Emmy-nominated series Family Guy from 11 p.m. to 2 a.m. The series is from creator and executive producer Seth MacFarlane,
and follows the random and entertaining lives of the Griffin family in the
suburban city of Quahog.

Adult Swim debuted in
2001 with just three hours of programming airing two nights a week. In January
2003, the block expanded to five nights per week, airing from Sunday through
Thursday from 11 p.m. to 2 a.m. By March 2005, Adult Swim had more than doubled its airtime, jumping from 15
hours to 42 hours a week, and airing Monday to Thursday, Saturday and Sunday
from 11 p.m. through 6 a.m. Last spring, Adult Swim grew into its current schedule of 45 hours of
programming, with a half-hour of programming added to the Monday—Thursday
schedule.

In the first quarter of this year, Adult Swim set a record by delivering the most adults 18-34 in
all of ad-supported cable history. Since receiving its own Nielsen ratings
reports in March 2005 and being considered a separate network from Cartoon
Network, Adult Swim has been
number-one for the year with adults aged 18-34 in 2005, 2006 and 2007 to date.