SPTI in New Korean VOD Deal

HONG KONG, April 24: Sony Pictures Television International (SPTI)
has licensed a slate of content to Korea’s Daum Communications for free, ad-supported streaming online.

Daum will stream the SPTI content via its portal,
www.daum.net, on an ad-supported basis. The service will also be geo-filtered
to ensure that the movies are only viewable to consumers in Korea. SPTI is the first Hollywood studio to sign
a free video-on-demand deal in Korea and the first to partner with Daum.

Ross Pollack, SPTI’s senior VP of distribution for Asia, remarked,
“SPTI is very proud to be the first to collaborate with Daum to introduce the free
video-on-demand model to Asia. We feel such a model represents a win/win
proposition not just for the content licensee and licensor, but, more
importantly, for advertisers and consumers as well. Consumers will be able to
access free, quality content and advertisers will be able to reach their target
audience.”