Taffy, Nick International in Creepie Deal

CANNES/LOS
ANGELES, April 16: Nickelodeon International has picked up the Asia-Pacific,
European and Latin American rights to Taffy Entertainment’s Growing Up
Creepie
for launch early next year.

The
agreement also names Nickelodeon as Taffy’s licensing and merchandising agent
in specified territories for the 26×22–minute show, with Nickelodeon set
to implement a consumer products campaign in key markets, including the U.K.,
Germany, Benelux, Japan and Australia and video gaming in France. Taffy
Entertainment will continue to handle licensing and merchandising in the rest
of the world with the exception of the U.S., where Discovery Channel holds the
broadcast, licensing and merchandising rights.

Growing
Up Creepie
is an irreverent look at adolescence through the eyes of 12-year old Creepie
Creecher, a young girl abandoned as a baby and raised by a family of bugs. It
currently airs in the U.S. on the Discovery Kids Channel. “Growing Up
Creepie
has all the key attributes that appeal to our audience: humor, unique
characters and strong story lines,” explained Jules Borkent, the VP of
programming at Nickelodeon International. “The show has already garnered quite
a fan base in the U.S. and we look forward to introducing Growing Up Creepie to Nickelodeon
audiences around the world.”

“Nickelodeon
is an ideal partner for this unconventional and endearing show,” added Lionel
Marty, the president of worldwide distribution for Taffy Entertainment. “We
both agree that Growing Up Creepie truly stands out from the pack,
in both its unique look, music and in its clever writing.”

Jean-Philippe
Randisi, VP and MD of Nickelodeon Consumer Products, EMEA, noted: “Growing
Up Creepie
is fun and irreverent and its gorgeous, unique design which will translate
brilliantly into categories such as clothing, gifts and stationery. We were
looking for a cool, dark and mischievous property which tween girls would love
and I think this show will complement our consumer products portfolio
perfectly.”