Byles, Rodriguez Leave CHUM for Peace Arch

TORONTO, April 10: Peace Arch Entertainment has expanded its
international distribution team, hiring CHUM executives Kevin Byles and Victor
Rodriguez.

Byles, formerly VP and general manager of CHUM
International, has been named president of international distribution. He will
oversee all of the company's international sales, marketing and business
development activities, reporting directly to Peace Arch Entertainment Group’s
president, John Flock. He will be based in Toronto. "I am excited to be
joining this dynamic company,” Byles said. “Peace Arch is developing projects
that are resonating with audiences on a global basis with award-winning
programming that is of the caliber of major studios. This is an exciting
opportunity to contribute to Peace Arch becoming one of the leading
distributors of content for the international marketplace."

Based in Toronto and reporting to Byles is Victor Rodriguez
as executive VP of international distribution. Formerly CHUM International’s VP
of sales and business development, he joins the existing distribution team of
executive VP Mary Herne and senior VP Suzanna Barron, both operating out of Los
Angeles. Herne will report to Byles.

"Kevin and Victor provide the kind of leadership,
experience and industry relationships that will quickly establish Peace Arch as
one of the leading sales and distribution companies in the business," said
Flock. "As we begin to exploit the international rights to our newly
acquired Castle Hill/Dream library and with our continuing flow of current
programs like the record-breaking television series The Tudors and award-winning features like the 2007 Sundance
Film Festival favorites Delirious
and Chapter 27, we expect the
addition of Kevin and Victor to our team to both immediately strengthen our
existing sales operations and create new opportunities to increase revenues and
earnings."