LATV Expands Reach

LOS ANGELES, April 3: The Hispanic-targeted
music/entertainment digital multicast network LATV has added five further
stations to its affiliate list ahead of its April 23 launch.

The new LATV affiliates that will be broadcasting the
network via digital multicast are: KLAS (CBS) Las Vegas; KSEE (NBC) Fresno
Visalia; KWBA (CBS) Tucson; KWES (NBC) Midland Odessa; and KFDA (CBS) Amarillo.

"The reception that we have received from the broadcast
community to the launch of our network has been phenomenal,” said Danny Crowe,
the president of LATV. “We are delighted to add these five affiliates in such
dynamic Hispanic communities and expand our reach throughout the United States.
With our new VJs cast, production rolling, advertisers coming on and affiliates
signing up, LATV is ready to deliver its product nationwide to Latino
audiences."

LATV will be ad-supported, targeting the key demographic of
12- to 34-year-old Hispanic Americans with English- and Spanish-language
content. In addition to LATV's new affiliates, Post-Newsweek stations in
Houston, Miami, Orlando and San Antonio, will also multicast the network. In
addition to being carried on those stations' digital spectrum lineup as a
standard-definition channel, LATV will also be carried on basic cable through
its affiliates and in Los Angeles on KJLA via cable, broadcast and DBS. At
launch, LATV will reach over 8 million cable and broadcast homes.