Disney Channel Appoints Asia-Pacific Regional Marketing Chief

HONG KONG, March 5: Disney Channel has named Simon George to
the newly created position of VP of regional marketing for Asia Pacific,
reporting to Nicky Parkinson, the SVP and MD of Disney Channel Asia Pacific,
and Adam Sanderson, the SVP of brand marketing at Disney/ABC Cable Networks
Group.

In this newly established role, George will direct the
marketing strategies for Disney Channel and Disney-branded television
businesses across the Asia-Pacific region and oversee the development of television
franchises by working closely with other divisions of The Walt Disney Company.
He will also support the development of cohesive products and strategies in the
new media space.

Prior to joining the Disney Channel, George served a
seven-year stint at Turner Broadcasting System as VP of Cartoon Network
Enterprises for Europe, the Middle East, and Africa, where he was responsible
for building brands and merchandising programs to maximize long-term value and
financial return to the network.