SET India Acquires Package of Bollywood Titles from Eros

LONDON, March 2: Bollywood giant Eros International has
signed an agreement for a range of its feature films to air on the Indian
entertainment channel Sony Entertainment Television, including the recent hit Salaam-E-Ishq.

The package deal also covers Lage Raho Munna Bhai as well as some upcoming releases like Namastey
London. Sony will have the exclusive global
satellite broadcasting rights to the original versions of these titles for a
period of five years.

Sunil Lulla, the director and president for India at Eros
International, commented: "We have a strong relationship with all the
leading Indian television networks and are delighted that Eros' content will
now be showcased on Sony Entertainment Television. It is one of the leading
channels in India with a global footprint. We also regularly partner with Sony
to market and promote our films through its extensive television network."

Kunal Das Gupta, the global CEO of Sony Entertainment
Television, added, "Eros is a major player within the Indian film sector
and Bollywood films are a critical part of our programming mix. We are
delighted to have secured this deal with Eros with whom we have enjoyed a great
working relationship for several years."