TLC Greenlights Modeling Series

SILVER SPRING, February 9: TLC has given a green light to an
eight-part series with supermodel and activist Petra Nemcova that promises to
deliver an inside look at how “real women become models.”

Tentatively titled The Petra Nemcova Project, the show is being produced by 25/7 Productions in
association with The Mottola Company. Dave Broome is the executive producer for
25/7, Tommy Mottola and Jeb Brien are executive producers for The Mottola
Company and Sara Kozak is executive producer for TLC.

The series travels the globe in search of undiscovered model
talent, who will be brought to New York to audition for potential contracts
with NEXT Model Management. Nemcova will serve as a mentor, advising them on
how to succeed in the fashion industry. She will also underscore the importance
of having a well-rounded life, including giving back to the community. NEXT
will ultimately determine how many of the models deserve a contract with the
agency.

"In a television environment flooded with
competition-based reality shows, we wanted to create a series that goes behind
the scenes of the real modeling industry and showcases how real women become
models," said Christian Drobnyk, the senior VP of programming and
development at TLC. "We're delighted to work with Petra Nemcova, who is
not only a supermodel, but is also an amazing role model."

Nemcova has graced the cover of the Sports Illustrated
Swimsuit issue and has appeared in advertising campaigns for La Perla, Max
Factor, Clarins, Cartier and most recently, Fortunoff. She has also been
featured in Vogue, Vanity Fair, ELLE,
Harper's Bazaar, InStyle, Glamour
and Cosmopolitan. A survivor of
the 2004 Asian tsunami, Nemcova founded the Happy Hearts Fund in 2005 to aid
children in need who have suffered loss or hardship as a result of natural,
economic or health-related disasters.