Sky Developing Service for DTT

LONDON, February 8: BSkyB announced today that it is
developing a subscription TV service for launch on digital terrestrial television
(DTT) this summer.

Sky has not yet revealed which of its channels will be
available on the platform, which will deliver content to subscribers via a
conventional rooftop aerial and a DTT box. The offering will include sports and
movie channels, Sky said, as well as entertainment and news. The sports service
will include live coverage from the Barclays Premiership and other top events.
Full details, including branding, pricing and the complete channel line-up,
will be revealed closer to launch.

The new service will make use of existing capacity that Sky
currently uses to broadcast Sky Three, Sky News and Sky Sports News. As a
result, these channels will cease to be available free-to-air via DTT in
advance of the launch of the pay-TV service.

The launch of the new service is subject to approval by
Ofcom.