Cookie Jar Entertainment Awards Doodlebops Toy License

LOS ANGELES, February 6: iToys has secured the North
American lead toy license for Cookie Jar Entertainment’s hit preschool property
The Doodlebops and is expected to roll
out a new line of toys based on the show this fall.

The Doodlebops, which
has been a hit for Playhouse Disney
in the U.S. and CBC in Canada, features
three candy-colored, cartoon-like characters named Deedee, Rooney and Moe who
invite preschool-age viewers to sing and dance along to original songs while
reinforcing values such as cooperation, teamwork, trying one’s best and facing
fear. The line, aimed at preschoolers, will include musical instruments,
microphones, dance mats and role play toys that will allow kids to become their
favorite preschool pop stars. In addition to iToys’ Doodlebops toys, a complete
line of Doodlebops consumer
products including DVDs, music CDs, books, games, costumes, apparel and
accessories, domestics and more will begin hitting the market this summer.

“Exposure on The Today Show, People magazine, The Walt Disney World Christmas Day Parade,
The Simpsons and an 80-city U.S.
concert tour clearly prove that The Doodlebops are attracting the best possible partners in the
entertainment and licensing industries, and we couldn’t be more excited,” said
John Gildea, the senior VP of consumer products for Cookie Jar Entertainment.
“iToys has demonstrated a deep commitment to this growing brand, and we look
forward to working together to successfully introduce the Doodlebops
toy line later this
year.”