MTV Networks, Amp’d in Mobile Content Development, Distribution Deal

NEW YORK/LOS ANGELES, January 10: MTV Networks has entered
into a deal with Amp'd Mobile to create and distribute original made-for-mobile
episodic series that will appear exclusively on Amp'd.

The original programming will appear on MTV Networks'
channels on Amp'd Live, Amp'd Mobile's entertainment portal. The alliance
builds upon such recent mobile successes as Sucks Less, With Kevin Smith and Lil' Bush: Resident of the United
States, which is being developed into a
linear TV series for Comedy Central.

"MTV Networks and Amp'd Mobile are building an
entirely new model for the creation, development and distribution of short-form
programming for consumers to access on their handset," said Greg Clayman,
the SVP of mobile media for MTV Networks. "This process also will help us
cultivate an entirely new generation of young filmmakers who are inspired to
create works of art that can live on any screen."

Seth Cummings, the SVP of content development and
programming for Amp'd Mobile, added, "In quarter four of last year, Amp'd
Mobile's original content represented 39 percent of all downloads. Our
partnership with MTV Networks allows us to expand this category while continuing
to offer top television and film creators a blank slate to develop their pet
projects into mobile."

Under the deal, MTV Networks will retain the rights to
develop and cross-program the made-for-mobile projects for television and other
platforms.