Nick in Theme Park Deal in Germany

BERLIN/LONDON, January 9: Nickelodeon is teaming with Movie
Park Germany for a 15,000-square-meter interactive adventure zone called NICKLAND that is scheduled to open in April 2007.

NICKLAND at Movie Park
Germany in Bottrop-Kirchelle will be the first NICK-themed adventure site in
Europe and will feature seven attractions based on Nickelodeon characters. The
first to premiere will be Jimmy Neutron’s “Atomic Flyer” and SpongeBob SquarePants’ “Splash Bash”. Additional attractions and areas
will feature Dora the Explorer, The Backyardigans, My Life As a
Teenage Robot and Danny Phantom.

Nickelodeon and Movie Park Germany will also create
co-branded promotions and marketing campaigns, develop licensing and merchandising
programs within the park and increase advertising on Nickelodeon’s NICK channel
in Germany.

“NICK and Movie Parks Germany epitomize kids, families and
fun, and together we are exceptionally well positioned to create an innovative,
bespoke destination for German kids,” commented Markus Andorfer, the VP of NICK
and Comedy Central in Germany. “NICK has the highest brand affinity among kids
in Germany and NICKLAND at Movie Parks will serve the same objectives, where
kids come first and have fun.”