Cingular Wireless in Product Placement Deal with Telemundo

HIALEAH/ATLANTA, December 7: Cingular Wireless has entered
into an agreement with Telemundo that will see the mobile operator integrated
into the story line of the Hispanic broadcaster’s Sunday-night comedy Seguro
y Urgente.

A Telemundo original comedy starring Miguel Varoni follows
the adventures of a messenger who works for a small mail services company. In
every half-hour episode, simple deliveries turn into chaos, and the messenger
uses his Cingular phone to get himself out of trouble. The branded messaging
will also include scenes shot in Cingular stores as well as references to
phones in select episodes. In addition, Varoni will appear in Cingular
commercials and Cingular will sponsor all of the online elements offered for Seguro
y Urgente on www.yahootelemundo.com. The deal also
grants Cingular the exclusive rights to Seguro y Urgente theme music, wallpaper graphics, and outtakes, which
the company will make available to its customers through its Cingular Video
service.