MTV Networks Forms New Division for Adult, Male-Skewing Brands

NEW YORK, December 7: MTV Networks has formed the MTVN
Entertainment Group, which will encompass its key brands for males 18 to 34,
such as Comedy Central, Spike TV and TV Land, under the leadership of Doug
Herzog.

MTVN Entertainment Group becomes the company’s third branded
portfolio, alongside the MTVN Music, Logo and Films Group, under Van Toffler,
and the MTVN Kids and Family Group, under Cyma Zarghami. It encompasses the
cable networks Comedy Central, Spike TV and TV Land, as well as the online
destinations AddictingClips.com, Atom Films, IFILM, GameTrailers.com and XFire.
Comedy Central and Spike TV chief Doug Herzog will serve as president of the
MTVN Entertainment Group, reporting to Judy McGrath, the chairman and CEO of
MTV Networks.

"The MTVN Entertainment Group creates a portfolio of
television and digital brands that can collectively deliver under-served demos
through killer content like comedy, gaming, video, news and information, and
some classic TV, too," said McGrath. "Formalizing the Entertainment
Group under Doug organizes us into three focused portfolio groups and
highlights our overall strategy to provide the communities that form around our
brands and content with immersive, multi-platform entertainment
experiences."