EMEA SVP Named at BBC Global Channels

LONDON, October 10: Dean Possenniskie is joining BBC
Worldwide from MTV Networks Europe as senior VP of global channels for Europe, the
Middle East and Africa.

Possenniskie will be
responsible for the strategic development and implementation of BBC Worldwide's
new channels, including BBC Entertainment. He will also manage the day-to-day
activities for BBC Prime and BBC Food in the EMEA territories.

His appointment completes the
global channels’ restructuring process initiated earlier this year by Darren
Childs, the division’s managing director. Possenniskie rounds out a senior
executive team that includes Christine Leo-McKerrow as SVP for Asia, based in
Singapore, and Jessica Rodriguez as VP for Latin America and the Hispanic U.S.
market.

He joined MTV Networks Europe
in June 2000 and was named general manager of the emerging markets group in
2004. He takes up his new role at the BBC in 2007.