Fox Unveils New Entertainment Label FOXFAITH

CENTURY CITY, September
20: Twentieth Century Fox Home Entertainment (TCFHE) is launching FOXFAITH, a
new branded distribution label to house its growing portfolio of faith-based
programming.

This new brand is targeted
at Christian retailers as well as churches and ministry organizations and
offers a collection of inspirational films with a clear Christian message or
based on material by a Christian author.

FOXFAITH will be a home
entertainment distribution label as well as the marketing engine for limited
theatrical releases of films specifically made for and targeted to the Christian
audience and viewers seeking quality, inspirational and spiritual
entertainment.

"We're in the
business of entertainment, not proselytizing," comments Jeff Yordy, the VP
of marketing at FOXFAITH. "We simply recognized that there was a hugely
underserved audience and seized the opportunity to provide them with
high-quality entertainment that reflects their values. And, as a result, we've
seen explosive growth in this marketplace over the past few years, which only
proves to us that we're successfully tapping into our core constituency.

“We work very closely with
the Christian retail community as well as a variety of church and thought
leaders across the country and they have fully embraced what we're doing with
FOXFAITH and the banner has truly come to represent relevant and compelling
programming that our consumers and retailers know they can trust,” adds Yordy.

In 2002, Fox saw there was
an opportunity to serve millions of Christian households that were looking for
entertainment that reflected their values. Since that time, the studio has been
releasing appropriate products to Christian Bookseller's Association (CBA)
retail stores. In 2005 it launched the website www.foxfaith.com
as a "go to" resource for retailers, consumers, church leaders and
other interested parties. To date, the studio has sold more than 30 million
faith-based DVDs, and CBA has dedicated FOXFAITH sections in more than 1,100
stores and the entire FOXFAITH business has become worth $200 million retail at
retail.

Among the many titles released to CBA stores under the
FOXFAITH banner are: Be Still, Mother
Teresa, The End Of The Spear, The
Passion Of The Christ, The
Visitation, Love Comes Softly, Love's Enduring Promise, Woman
Thou Art Loosed, Billy Graham
Presents and the award-winning
documentary, Beyond The Gates Of Splendor, plus many others. However, FOXFAITH releases are not the only titles
from Fox sold in these retail outlets, many of the studio's wholesome family
classics are also available, including Sound of Music, Because of Winn-Dixie, Dr. Dolittle with Rex Harrison, Cheaper By The Dozen, Garfield The Movie, and My
Friend Flicka.

The studio plans to
release a minimum of six FOXFAITH films as limited theatrical releases per
year, beginning on October 6 with Love's Abiding Joy, a fourth filmed installment in the popular Love
Comes Softly series based on the
Janette Oke books.