MTV Channels to Roll Out International Version of Pimp My Ride

LONDON, August 22: MTV channels around the world next month will
launch Pimp My Ride International, a new
version of the successful car renovation show.

The six-episode show will feature rappers Fat Joe and Lil
Jon traversing across Europe. Sponsored by Blaupunkt, a leading manufacturer of
navigation systems, car radios, car speakers and vehicle antennas, Pimp My Ride International transforms “clapped out, European cars into pimped
out automobile masterpieces.”

The online component to the show, at www.pimpmyrideint.com, features video
content and extended clips of show outtakes, as well as mobile wallpapers,
ringtones and videos. The broadband service MTV Overdrive will feature the outtakes package as well as
10-minute edited versions of the show. Additionally MTV launched the Pimp
My Ride International mobile game this
month called Under Da Hood.