Five Launches Interactive Services on Cable

LONDON, August 18: Cable subscribers in the U.K. will be
able to access a range of interactive services on broadcaster Five, thanks to a
deal with Two Way TV.

The services include enhanced television applications to
accompany Five’s programming, a set of instant win jackpot games from the Winner
Channel, a variety of puzzle and word games
and a mobile content digital storefront. “We’ve been working with red button
for a couple of years now on satellite, so we’re delighted to now be providing
similar services to our cable audience as well,” said Paul Thornton-Jones, the
interactive controller for Five. “Our intention is to grow the service over
time, exploiting the best of cable’s interactive capabilities.”

The instant win jackpot games, TV competitions and other red
button content will be directly accessible from an interactive services menu
produced by Two Way TV.