MasterCard Sponsors TNT “Mini-Drama”

AUSTIN, August 18: TNT is producing on behalf of MasterCard
Worldwide the two-minute short Late: A MasterCard Mini-Drama, premiering this weekend during the cable network’s
broadcast of Runaway Jury.

The short, which promises to “take viewers on a 2-minute
high speed adventure,” will air again tomorrow at 10:15 p.m. within the film's
encore presentation. After the premiere presentation, Late will air again on TNT the following four weekends,
during the TNT Drama Lounge featured film. The piece will also run across
multiple digital extensions including TNT on Demand, TNT.tv, MasterCard's
Priceless.com and TNT on AOL. The partnership was created by MasterCard's media
agency, GSD&M.

"We are always looking for new and innovative ways for
MasterCard to engage with consumers," said Betty Pat McCoy, the
SVP/director of national broadcast for GSD&M. "By partnering them with
TNT to create this mini-movie, viewers will be rewarded with a unique
entertainment experience that also delivers a relevant MasterCard
message."

Late opens with a professional 20-something male driving
along a busy street with a pile of cash on his passenger seat. The story
unfolds when he has a phone conversation with someone who is anticipating the
cash drop-off and provides specific instructions on how that cash is to be
provided. At the closing of the piece, the camera pans out to show the director
and TNT production crew who have been filming the mini-drama. The final image
in the sequence features the TNT and MasterCard logos, alongside the closing
message, "Saving the Drama."

"It's a great mini-movie which also seamlessly
integrates the MasterCard brand into the storyline, demonstrating how consumers
can use our products in everyday life," said Michael Lao, the VP of global
media at MasterCard Worldwide.