G4 Founder Joins Playboy Board

CHICAGO, August 7: Charles Hirschhorn, the founder and
former CEO of the G4 video-gaming network, has been elected to the board of
directors at Playboy Enterprises.

Hirschhorn is currently the founding partner of Fountain
Productions, which produces theatrical motion pictures, television movies and
direct-to-video films. Prior to founding G4, he spent a decade at The Walt
Disney Company, including as president of Walt Disney Television and Television
Animation. He also served as head of development at FOX.

"Charles' knowledge and experience in both the content
and the business sides of the entertainment industry will be great assets for
Playboy," said Christie Hefner, the chairman and CEO of Playboy
Enterprises. "We welcome his growth-oriented perspective."