Rainbow, SkyLife in HD Programming Deal

NEW YORK, June 19: DTH platform SkyLife’s SkyHD channel in
Korea is set to launch a daily two-hour block of programming drawn from five
VOOM brands operated by Rainbow HD Holdings.

The prime-time two-hour block will feature content from
Ultra HD (lifestyle content), Rush HD (extreme sports), Equator HD (travel),
GamePlay HD (video games), and Monsters HD (horror movies). Under the terms of
the deal, Rainbow HD will provide SkyHD with 368 hours of programming over the
next two years. The block is slated to launch in the third quarter, reaching
almost 2 million homes.

VOOM HD’s GM, Greg Moyer, noted, “SkyHD is providing us with
the opportunity to introduce Korean television audiences to the value and
beauty of high-definition programming while extending the reach and impact of
VOOM HD Networks. With our programming now distributed in over 50 countries, we
are proud to provide the very best of VOOM HD content for this premiere SkyHD
block.”

Keum Pyo Hong, the president of SkyHD, added, “The diversity
of Rainbow's VOOM HD Networks programming is a great asset to the SkyHD
service. Our audience is hungry for this type of high-definition programming,
spanning documentaries, fashion, sports and entertainment. We are delighted at
the opportunity to bring our subscribers these special branded prime-time blocks.”