ReelShort Inks Deal to Expand in AsiaPac

ReelShort has entered a multiyear strategic partnership with AR to accelerate the expansion of its micro-drama content and platform throughout the Asia-Pacific region.

ReelShort will leverage AR’s extensive network and expertise in regional media to make its micro-dramas available anywhere and everywhere across the region.

“We are excited to collaborate with a pioneer and leader in micro-drama,” said Anne Chan, CEO of AR. “We have great admiration for what Joey’s team has accomplished, and we look forward to working closely together to push boundaries and redefine storytelling in the Asia-Pacific region.”

Joey Jia, CEO and founder of ReelShort, added, “This partnership marks a milestone in our global strategy. AR understands the micro-drama category and the momentum behind it, and we are excited to work together to bring ReelShort’s stories and innovations to millions more viewers across Asia.”