Disney+ Gets in the Vertical Game

Disney+ will be rolling out vertical videos featuring content from its entertainment portfolio to its service over the next year.

At the Consumer Electronics Show in Las Vegas on Wednesday, Erin Teague, executive VP of product management for Disney Entertainment and ESPN, said, “We want to bring the best of what makes our live products great, from ESPN to ABC News to Hulu + Live TV, all into this unified environment.”

“We’re also thinking about mobile-first experiences,” she said. “We know that mobile is an incredible opportunity to turn Disney+ into a true daily destination for fans, so that’s exactly what we’re going to do.

“Over the next year, we’re introducing vertical video experiences on Disney+. Think: All of the short-form Disney content you want, all in one unified app. Over time, we’ll evolve these experiences as we explore applications for a variety of formats, categories and content types for a dynamic feed of just what you’re interested in, from sports, news and entertainment, refreshed in real time based on your last visit.”