V10 Entertainment Makes Creator Economy Investment

V10 Entertainment has invested in The Jovenshire, the production company founded by popular YouTube creator Joshua Ovenshire, who goes by Jovenshire.

Jovenshire has produced content for SMOSH, Dungeons & Dragons and FailArmy and led the V10 Digital group, which hosts America’s Funniest Videos and has more than 100 million followers. Its hit micro-drama slate includes Love Bombing for the ReelShort platform, with two additional series already in development. V10 has committed to finance an additional ten more series.

“Joven is a forward-thinking producer who has collaborated with some of the biggest creators and platforms,” said John Stevens, CEO of V10 Entertainment. “His work speaks for itself and V10 is excited to place a bet on The Jovenshire’s growth in both the premium vertical and traditional production areas. This investment will both help Jovenshire scale in this rapidly growing space and will help position our companies in such an exciting time in content creation.”

Jovenshire added: “This is an exciting moment for creators. Audiences are consuming content in new ways, and with V10’s support, we’re in the perfect position to deliver the kind of shows that both reflect that shift and help lead it.”

V10 also recently acquired Towerhouse, a content production and rights management company. Its CEO, Parker Jones, the head of V10 Digital, commented: “We back builder‑creators who treat vertical like a first‑class canvas. From Smosh and D&D to ReelShort, Joven launches formats fast and keeps quality high. With V10’s distribution and data engine and Joven’s production instincts, we’re aiming to be the top producer of premium vertical series, unscripted and scripted.”