TiVo Report Highlights Bundling, Rising Consumer Spend

According to TiVo’s Q2 2025 Video Trends Report, the average number of services used by consumers has risen from nine to ten, with video spend up year-over-year.

Bundling is continuing to gain popularity amid the competitive environment. Of the available services, 87 percent of respondents utilize SVOD services. The top three ad-supported SVOD tiers are Peacock (69.3 percent), Paramount+ (59.7 percent) and Prime Video (59.1 percent). Services are selected based on expansive programming libraries (38.4 percent), original content (35.2 percent) and specific shows (29.8 percent).

“Today’s content landscape is full of unparalleled choice and variety, as consumers have more options than ever before,” said Geir Skaaden, chief product and services officer at Xperi, TiVo’s parent company. “Consumers are looking for simplification by increasingly opting into the bundles and platforms that provide the highest-quality content for their household at the best value. These offerings are delivering the convenience of a single destination for diverse content, now enhanced by personalization and immediate access that provides a seamless viewership experience.”

The report also found increased interest in local content, with 61 percent of respondents noting that it is “somewhat or very important” compared to 54.8 percent a year ago. Further, 29.8 percent of all time spent watching video is spent watching local content, up from 21 percent a year ago.

The TiVo report also spotlights “cord-cutters remorse,” with 31.9 percent of respondents canceling and then resubscribing to a traditional TV service, up 10 percent from a year ago. Smart TV ownership continues to rise, hitting 75.2 percent.