BBC Studios Names Global Consumer Products EVP

Suzy Raia has been elevated to executive VP of global consumer products for BBC Studios’ brands and licensing business.

Reporting to Nicki Sheard, CEO of brands and licensing, New York-based Raia will lead the global consumer products business, overseeing brand partnerships, retail development and product innovation on a slate that includes Bluey, Doctor Who and BBC Earth.

Raia was previously senior VP and has more than two decades of brand management experience, having spent almost 20 years at Nickelodeon.

“I continue to be grateful for being surrounded by a world-class team as we take Bluey to the next level and bring audiences the most epic moment yet, the movie,” said Raia. “I’m looking forward to not only the future of Bluey but the future of BBC Studios as we continue to build out our brand portfolio and maximize the capability we’ve built globally.”

“Show to shelf is central to how we grow our brands globally–it’s about making the magic audiences see on screen part of our audiences’ everyday lives and Suzy has been pivotal in championing that philosophy,” said Sheard. “Her ability to understand what fans want and turn that into meaningful consumer experiences ensures our IP resonates far beyond the screen. She is helping us build ecosystems where fandom can truly flourish.”