Amazon & Netflix Seal Ad-Sales Pact

Advertisers using Amazon Ads’ Amazon DSP sales platform will have access to Netflix’s premium ad inventory in the U.S. and a range of international markets via a new deal between the two tech giants.

In addition to the U.S., the integration will be available in the U.K., France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia to Amazon DSP clients, beginning in Q4.

“We’re delighted to enter into this partnership with Netflix, enabling brands to reach their subscribers and extensive library of premium content with Amazon DSP,” said Paul Kotas, senior VP of Amazon Ads. “Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads.”

“This partnership with Amazon perfectly aligns with our commitment of bringing advertisers even greater flexibility in their buys to achieve their marketing goals,” added Amy Reinhard, president of advertising at Netflix. “By integrating Amazon DSP and enabling even more advanced capabilities together over time, we’re making it easier than ever to connect with Netflix’s global engaged audience.”