Firefly Films Rebrands as Velvet Moss

The New Zealand-based production company Firefly Films has rebranded as Velvet Moss.

“As we step into our second decade, Velvet Moss embraces the bold, collaborative and creatively mature company we’ve become,” said founder and producer Emma Slade. “The name captures both the elegance and resilience at the heart of our kaupapa (guiding principles).”

“Over the years, we’ve built strong local and international relationships with quality partners who value integrity and excellence—and we’re excited to keep growing that network as we enter this new chapter,” Slade continues. “We’re very grateful to everyone who has supported Firefly along the way, and we look forward to making more fabulous work as Velvet Moss.”

Founded in 2014, the female-led production company produces high-quality local content and international co-productions. The rebrand to Velvet Moss marks the company’s evolution, ambition and enduring commitment to excellence and creative integrity.

Velvet Moss is currently in post-production on New Zealand-Canadian co-production Holy Days, directed by Natalie Boltt and starring Judy Davis, Jacki Weaver and Miriam Margolyes.