Tony Hernandez, Elise Henderson & Lilly Burns Unveil Counterpart Studios

Tony Hernandez, Elise Henderson and Lilly Burns have formally launched Counterpart Studios, a “creator-centric” film and television studio.

Hernandez leads the new indie as CEO, with Henderson as president and Burns serving as chief creative officer. Rounding out the senior team is COO Sarah Madigan.

“We believe that high-quality, efficient production is the root of creative success, and we have built a company around that model,” said Hernandez, Henderson and Burns. “We center our process around the artist/creator, stay nimble, and offer buyers premium content at the right price.”

The outfit is working on a 10×30-minute thriller, Maximum Pleasure Guaranteed, for Apple TV+, written and executive produced by creator and showrunner David J. Rosen, directed and executive produced by David Gordon Green and starring Tatiana Maslany; and Free Bert, a comedy for Netflix, co-created by and starring comedian Bert Kreischer. Projects in development include a one-hour international action crime series and an erotic thriller, both set at streamers.