NBCU Rebrands U.K. Flagship Universal Channel

NBCUniversal International Networks (NBCUIN) has renamed Universal Channel in the U.K. to Universal TV as part of an overall brand refresh.

In the U.K., character-driven programming, including latest acquisitions The Resident, Gone and The Disappearance, have been delivering strong results for the brand. In addition to changing the name, the channel will see a new logo, typeface and fresh color palette.

For the rebrand, South Africa will follow on May 10, with Universal TV rolling out in Australia, Germany, Latin America and Brazil in the coming months.

“Universal TV’s reinvigorated identity best positions our flagship brand into the future as a relevant, compelling destination for fans of character-driven programming,” commented Lee Raftery, chief marketing and content officer and managing director for the U.K. and emerging markets at NBCUniversal International. “In making this latest investment in Universal—combined with the raft of top-quality shows we have recently acquired—we’re reinforcing our commitment to delivering a must-watch destination for affiliate partners and viewers, alike.”